The brand is sustainable and committed to being beneficial to the environment and the consumer. With a balance between traditon and innovation, there is an incorporation of time-honored japanese elements and stylized, natural imagery. Our brand ethos revolves around a commitment to environmental responsibility, offering a product that embodies Japanese culture while embracing modern sustainability practices. During the period of the Kamakura Shogun, matcha was only produced in extremely limited quantities and was thus regarded as a luxurious status symbol.
Values
Sustainability: The brand is committed to environmentally conscious practices, ensuring that every sip of matcha contributes to the well-being of the planet.
Luxury: The matcha reflects the exclusivity associated with the Kamakura Shogun era, offering a premium experience to the consumer.
Harmony: Inspired by Zen Buddhism, the brand embodies the serenity and balance found in traditional matcha tea ceremonies, creating a moment of calm in every cup.
Matcha is crafted for individuals from ages 20-40 who appreciate the art matcha preparation and are environmentally conscious. Our audience values authenticity, tradition, and embraces a lifestyle that aligns with both personal wellness and sustainability.
Drawing inspiration from this heritage, our design seamlessly integrates time-honored Japanese elements with modern sustainability practices. Stylized natural imagery reflects our unwavering commitment to environmental responsibility, while the name “Joy” encapsulates the sheer delight of indulging in our exclusive matcha blend
