Branding Goals
The goal is to craft a unique brand identity that is both memorable and reflective of the restaurant’s unique essence. This should include a logo thoughtfully crafted with the authentic Cuban experience in mind, while also aligning with the location of the cafe. 

cafe logo

at This Local Cafe in St. Augustine. Guests are welcomed with genuine hospitality, setting the tone for an authentic Cuban experience. The brand will be expressed through signage within the restaurant, the tiling on the counter, and other additional brand assets.

cafe logo

The logo aims to serve as the essence of Cuban culture and culinary tradition. By displaying the words “Cuban Cafe and Bakery,” the logo communicates the establishment’s core offerings, inviting people to enjoy the flavors and aromas of authentic Cuban cuisine and freshly baked goods. The inclusion of two palm leaves not only relates to Cuba’s lush tropical environment but also symbolizes hospitality, relaxation, and a laid-back atmosphere.